Out of all the possible forms of video advertising, advertising on Youtube is one of the most popular options. As the second largest search engine in the world with a user base almost one-third of the internet, it has the biggest reach unseen in any other platform, and that’s the tip of the iceberg if […]
Our previous blogs have thoroughly discussed why video advertising is so crucial in today’s world. They reach millions, if not billions, of individuals who use mobile devices. They play into the brain’s natural attraction to movement and make the most of its short attention span. They can create a strong emotional connection that boosts brand […]
In a world where more than 70% of all traffic online is video traffic, businesses need to consider video marketing one of their top priorities in spreading the word about their brand. This is especially crucial since these statistics are expected to exceed 80% by 2019, and you don’t want to miss out on the […]
With the advent of the Internet, advertising spaces in traditional mass media have become increasingly saturated and less effective. This has led many advertisers to hop onto the bandwagon of online advertising, and this digital advertising market has only grown and evolved since.But with the click rates per ad in a campaign sitting at around […]