Gerald Hammenga

Tips for Making 2D Animation

In the last decade, business and corporate organizations have turned to the use of animation videos to connect and interact with their target audience. Since the introduction of YouTube and other social media platforms in the online space, the demand for 2D animation videos has steadily increased. There are two commonly used animation types all […]

Balancing Traditionalism and Creativity in Whiteboard Animation

Whiteboard animations are a fantastic way to create easy-to-understand, engaging, and memorable explainer videos that not only tell a wonderful story and educate viewers, but encourage them to share the video and purchase a service or product.In our last blog, we divulged some tips on making effective whiteboard animations. In this post, we’ll be delving […]

Tips for making Whiteboard Animation

If you’re looking to make a video that shows or teaches a potentially complicated device or idea, then you may want to opt for a whiteboard animation. A whiteboard animation is a classic form of explainer video that uses the setting of an individual illustrating something on a whiteboard alongside high-quality animation in order to […]

Why YouTube Video Advertising is Perfect for Animation Advertisements

Out of all the possible forms of video advertising, advertising on Youtube is one of the most popular options. As the second largest search engine in the world with a user base almost one-third of the internet, it has the biggest reach unseen in any other platform, and that’s the tip of the iceberg if […]

The Psychology of Video Advertisements: Animation vs Live Action

Our previous blogs have thoroughly discussed why video advertising is so crucial in today’s world. They reach millions, if not billions, of individuals who use mobile devices. They play into the brain’s natural attraction to movement and make the most of its short attention span. They can create a strong emotional connection that boosts brand […]

The Production of Video Advertisements: Animation vs Live Action

In a world where more than 70% of all traffic online is video traffic, businesses need to consider video marketing one of their top priorities in spreading the word about their brand. This is especially crucial since these statistics are expected to exceed 80% by 2019, and you don’t want to miss out on the […]

The Potential of Video Advertising

With the advent of the Internet, advertising spaces in traditional mass media have become increasingly saturated and less effective. This has led many advertisers to hop onto the bandwagon of online advertising, and this digital advertising market has only grown and evolved since.But with the click rates per ad in a campaign sitting at around […]

Whiteboard Animatie Yess International Consultants

Voor YESS hebben we animatie mogen maken die laat zien hoe 1 dag bij YESS eruit ziet: 1 DAY @ YESS! YESS Executive Search & Leadership Development zorgt voor de juiste mensen op de juiste positie. YESS is gelieerd aan het wereldwijde netwerk van Egon Zehnder. Mandy Duijn, Marketing & Communication Coordinator van Yess.nl over […]

Hoe herken je een slecht geschreven script?

Hoe herken je een slecht geschreven script? Leuke casus tijdens KLIK Amsterdam.

7 animatiefestivals in 2017

In Europa worden regelmatig animatiefestivals georganiseerd en het goede nieuws is dat dit aantal groeit 🙂 Onze vrienden van voicebooking.com schreven er een leuk blog over met een overzicht. Op dit moment aan de gang: het KLIK Amsterdam Animation Festival 2017. KLIK duurt tot en met 22 oktober, de winnaars van vorig jaar kun je […]