The state of video marketing 2019

Elk jaar voert een onderzoek uit naar de belangrijkste video trends van het afgelopen jaar.

Een paar resultaten over 2018:

  • 94% van de video marketeers geeft aan dat video helpt hun klanten om een product of dienst beter te begrijpen.
  • 84% van de marketeers geeft aan dat video helpt om website bezoek te verhogen en 81% geeft aan dat het helpt om nieuwe leads te genereren.
  • 80% geeft aan dat video ervoor zorgt dat bezoekers langer op een website
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Animatie Provincie Groningen: provincie en gemeenten per 1 januari over op groene energie

Alle gemeentelijke en provinciale gebouwen, bruggen, sluizen, straatlantaarns en kermisattracties in de gemeenten Groningen, Hogeland, Midden-Groningen, Westerkwartier en Delfzijl werken vanaf 1 januari 2019 op groene stroom. Ook de energie voor de gebouwen van de Veiligheidsregio en Omgevingsdienst komt voortaan uit duurzame energiebronnen, zoals zonnepanelen en windmolens.

Animaty maakte de bijbehorende animatie. Hierin worden onder meer de verschillende gemeenten & gemeentehuizen getoond die meedoen aan dit initiatief. De animatie wordt komende periode getoond in displays in alle gemeentehuizen en wordt

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Balancing Traditionalism and Creativity in Whiteboard Animation

Whiteboard animations are a fantastic way to create easy-to-understand, engaging, and memorable explainer videos that not only tell a wonderful story and educate viewers, but encourage them to share the video and purchase a service or product.

In our last blog, we divulged some tips on making effective whiteboard animations. In this post, we’ll be delving more into detail about creating a whiteboard animation that is unique and creative while maintaining enough of its traditional structure to still work well.

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Tips for making Whiteboard Animation

If you’re looking to make a video that shows or teaches a potentially complicated device or idea, then you may want to opt for a whiteboard animation. A whiteboard animation is a classic form of explainer video that uses the setting of an individual illustrating something on a whiteboard alongside high-quality animation in order to explain a complex idea.

Whiteboard videos are a fantastic way to appeal to more than just your specific target audience, and they’re extremely effective. In

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Why YouTube Video Advertising is Perfect for Animation Advertisements

Out of all the possible forms of video advertising, advertising on Youtube is one of the most popular options. As the second largest search engine in the world with a user base almost one-third of the internet, it has the biggest reach unseen in any other platform, and that’s the tip of the iceberg if we’re considering just raw numbers. Here’s a look at other reasons why YouTube is amazing for animation advertisements.

Advantages to Animation in Video Advertising

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The Psychology of Video Advertisements: Animation vs Live Action

Our previous blogs have thoroughly discussed why video advertising is so crucial in today’s world. They reach millions, if not billions, of individuals who use mobile devices. They play into the brain’s natural attraction to movement and make the most of its short attention span. They can create a strong emotional connection that boosts brand recall. It’s no secret that they are vital to any good marketing campaign.

When you consider your vision for an advertisement, you’ll find that

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The Production of Video Advertisements: Animation vs Live Action

In a world where more than 70% of all traffic online is video traffic, businesses need to consider video marketing one of their top priorities in spreading the word about their brand. This is especially crucial since these statistics are expected to exceed 80% by 2019, and you don’t want to miss out on the huge potential a video ad can provide.

In our last blog on this subject, titled The Potential of Video Advertising, we discussed some of the

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The Potential of Video Advertising

With the advent of the Internet, advertising spaces in traditional mass media have become increasingly saturated and less effective. This has led many advertisers to hop onto the bandwagon of online advertising, and this digital advertising market has only grown and evolved since.

But with the click rates per ad in a campaign sitting at around 0.1%, the returns on static advertising is no longer enough to justify the rising cost in digital advertising expenditure. Thus, businesses began to

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